Mirage Jewellery
- Client
- Mirage Jewellery
- Sector
- Fine Jewellery
- Market
- Middle East
- Engagement
- Business identity, brand book, positioning
Mirage is a fine jewellery house of nearly two decades’ standing in Cairo — a name that has adorned the region’s most celebrated figures and earned recognition among the Middle East’s leading jewellers. Its signature is uncompromising: pieces crafted exclusively in fine Italian gold.
The house engaged CIC to turn that standing into a governed identity — one capable of carrying Mirage from regional leadership to the world stage, from Cairo to New York.
The engagement delivered a complete business identity and a printed brand book that carries the house’s history, craftsmanship, and ambition in a single volume — the standard for all future Mirage communication.
Charles Louis →
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