CIC/Client Work/Charles Louis Beauty House — 2025

Charles Louis

Client
Charles Louis
Sector
Beauty House
Market
Paris — International
Engagement
Brand identity, product & packaging, launch campaign
The Brief

Charles Louis was founded on a single conviction: in a market saturated with fast beauty, the house would not be loud — it would be right. Six years of development produced La Première, a lipstick engineered for professionals who cannot afford retouching: 72-hour wear, no transfer, no compromise.

CIC was engaged to build the brand in full — its story, its product line of three numbered shades, its packaging system, and the campaign through which La Première met the market.

The Work
No.01 Le Pouvoir — product study
No.01 Le Pouvoir — product study
No.02 L’Essence — packaging design
No.02 L’Essence — packaging design
La Première — the collection
La Première — the collection
Launch campaign — out-of-home
Launch campaign — out-of-home
The Result

The launch positioned Charles Louis as a house of engineering rather than fashion: a numbered collection, a documented standard, and a campaign that holds the same register from product face to billboard.

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