Lumière Noire
- Client
- Lumière Noire
- Sector
- Fragrance
- Market
- Europe
- Engagement
- Full media production, brand analysis, market research
Lumière Noire, a European fragrance house, engaged CIC to prepare the brand for launch. The firm delivered the full media production for the debut — product studies, campaign portraiture, and hero creative composed to a single register of dark glass and gold.
Alongside the creative work, CIC prepared a complete brand analysis and market research programme, giving the house a clear reading of its position, its audience, and the market it was about to enter.
The engagement delivered a launch-ready brand: a complete production suite holding one visual standard, grounded in analysis and research the house could carry into market with confidence.
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