CIC/The Firm The Firm

An institution for brand-building.

Established in 2022 and headquartered in Dubai, Consulting Inn Corporate is an integrated branding firm dedicated to shaping and strengthening brand identity and market presence.

01Overview

CIC specialises in corporate and luxury branding. Since its founding, the firm has designed, positioned, and delivered more than 650 brands across the Middle East, Europe, and the Americas.

The firm operates from three offices — Dubai, its headquarters; New York; and London — and serves clients ranging from established regional institutions to international luxury houses. Every engagement is held to the same standard of execution, whatever the market or scale.

CIC values every client, tailors its work to each engagement, and holds itself accountable for the quality of what it delivers.

The firm is a wholly owned subsidiary of Attia Global Holdings, the luxury private equity and brand transformation group operating across New York, Dubai, and London.

“Every brand we build is positioned to command recognition, inspire trust, and create lasting value.”
Consulting Inn Corporate
02Mission

Our mission is to set enduring standards of excellence in branding.

CIC partners with industry leaders to define, refine, and secure their market presence with precision and authority. By combining strategic clarity with uncompromising execution, the firm ensures that every brand it builds is positioned to command recognition, inspire trust, and create lasting value.

03Operating Principles

How the firm works.

i.

Clarity

Every engagement begins with a precise definition of position — what the brand is, whom it serves, and what it must never become. Ambiguity is resolved before design begins.

ii.

Authority

Brands are built to lead their categories, not to follow them. Language, form, and conduct are set to the register of the institutions the client intends to stand among.

iii.

Distinction

The firm does not produce interchangeable work. Each identity is built from the client's own substance — its heritage, craft, and market — and cannot be mistaken for another's.

iv.

Continuity

Identity is delivered as a governed system: documented standards and defined applications that hold across every market, medium, and campaign.

04Clients

Trusted by industry leaders.

A selection of the companies and houses the firm has served. Client relationships are treated with strict confidentiality.

Ralph LaurenNobuMajid Al FuttaimDubai Holding Atlantis The RoyalEmaarMirage JewelleryCharles Louis CélesteOlivierGaloreGlint Jewellers Angeles MedicalSegramoreMetro HomesAdeptus AmandaJomana RoseKhammarFizz&Frolic
Work With CIC

Let us build your next brand.

Every engagement begins with a written scope and a clear standard of delivery. Client work is treated with strict confidentiality. Inquiries are answered within two business days.

Contact the firm